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11/24/99
Coming home
tonight on the 5 freeway North I was drawn to this image of
the lighted company buildings on the mesa tops in Sorrento
Valley. I focused first on the SAIC military technologies
headquarters sign backlit and corporate blue. They suddenly
all looked like fortifications, city -states with their own
flags, glowing from spotlights, planted on the rim of the
dark canyon wall. A full moon added effect to the surrounding
landscape. Each one looking out at one another over the canyon,
each viewpoint the same brag. For a moment they seemed absurd
like children's fortresses readied for playtime. Then I came
back to earth and saw them as they see themselves: As competitors
in the great public relations image war, each creating the
effect of being an important company and presence in the community.
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